Tuesday, 3 January 2017

BankMobile receives accolades for transforming customer experience

BankMobile is a digital division of Customers Bank, which has eminent entrepreneurs including Bhanu Choudhrie among its board of directors. Listed as one of the top 25 banks in the country in terms of number of consumer checking accounts serviced, it is currently America’s fastest growing mobile-first bank.

The online banking platform was recently awarded Bronze award in the Digital Distribution category at the fourth annual Global Distribution & Marketing Innovation Awards ceremony, jointly organised by Efma and Accenture. Efma is an association of 3,300 retail financial services companies present in more than 130 countries, and Accenture is a leading global professional services company. 

Bhanu Choudhrie

More than 200 financial institutions from 61 countries submitted over 460 case studies of innovations within 10 categories: Customer Experience; Digital Marketing; Physical Distribution; Digital Distribution; Payments and Wallets; Salesforce Change Management; Big Data, Analytics and AI; Best New Service or Product; Global Innovator; and Most Disruptive Innovation.

“We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners," stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile. "This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space."

Since its establishment in 2015, BankMobile has been able to achieve significant milestones, which  includes the launch of its BankMobilist College Program across 70 campuses nationwide, the establishment of BankMobile Labs, the launch of BMpowered Radio featuring two weekly podcasts, and the creation of BankMobile Foundation.

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