Thursday 30 June 2016

Banking made easy: BankMobile founders’ book launches to great reception

BankMobile, America’s first absolutely no-fee mobile and online bank, has revolutionised banking with its fee-free model. Founded by the father-daughter duo Jay and Luvleen Sidhu, the bank is helping out millennials save money and get financial knowledge.

To go the extra mile, the Sidhus released their book ‘Why Can’t Banks Be As Easy As Uber? BankMobile And The Real Future Of Banking’ which is a banking guide as well as an insight into the industry. In barely 24 hours after its launch, the book became Amazon #1 in 12 different categories in the USA Amazon store, achieving #1 Best Selling-status in Australia, and making it onto the Top 100 Authors list in Business and Money.


This is the latest achievement for the Sidhu family. Luvleen has previously been awarded Lehigh Valley Business Women of Influence - Woman to Watch Honoree in 2016, chosen as the winner of New York Business Journal's Women of Influence Awards in 2016, selected among Auto Finance News’ ‘10 Executives to Watch in Auto Finance’ in 2015, and one of Bank Innovation’s ‘2015 Innovators to Watch,’ and her father Jay has enjoyed commendable success of his own by winning laurels such as 2016 Ernst & Young FinTech Entrepreneur of the Year, Financial World’s CEO of the Year, Turnaround Entrepreneur of the Year, Large Business Leader of the Year and plenty more.

Tal Ben-Shahar, New York Times Best-Selling author of Happier commented on the book: What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier—and you happier.
 ‘Why Can’t Banks Be As Easy As Uber? BankMobile And The Real Future Of Banking’ dives deep into the banking system and explains what’s wrong with the traditional ways that burden Americans with billions of dollars and eventually shares tips that can help save money in this system. Readers will realise how costly their bank is and how BankMobile can help them through fee-free, financially empowering and hassle-free banking by fighting for the consumers.

100% of the book sales will be invested in BankMobile Foundation, whose mission is to support entrepreneurs and students who spread financial literacy among their community.
To buy the book, follow the link: www.BankLikeUber.com

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has an illustrious board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

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