Thursday, 22 December 2016

BankMobile wins accolades for transforming customer experience

Established in 2015, BankMobile is America’s fastest growing mobile-first bank. The virtual banking platform is a digital banking division of Customers Bank, which has eminent business leaders like Bhanu Choudhrie amongst the board of directors.

BankMobile recently received Bronze award in the digital distribution category at the Global Distribution & Marketing Innovation Awards ceremony jointly organized by Efma and Accenture at the Hilton Barcelona Hotel.  

Bhanu Choudhrie

More than 200 financial institutions from 61 countries submitted over 460 case studies of innovations within 10 categories that included Customer Experience; Digital Marketing; Physical Distribution; Digital Distribution; Payments and Wallets; Salesforce Change Management; Big Data, Analytics and AI; Best New Service or Product; Global Innovator; and Most Disruptive Innovation.

The winners were selected by a combination of votes from a panel of judges comprising of EFMA members and non-members and senior retail bankers from around the world.

"We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners," stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile. "This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space."

Listed amongst the top 25 banks in the country in terms of number of consumer checking accounts serviced, Bankmobile currently has two million depositors serviced. The virtual bank will be soon generating 50,000 new student checking accounts each year, making it the fastest growing digital bank in the country.

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