Brilliant week for BankMobile as book tops best-sellers list

‘Why Can't Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking’, by the father-daughter duo and co-founders of BankMobile, Jay and Luvleen Sidhu, reached #1 International Best Seller-status on Amazon as it gained traction in the USA, Australia and Germany Amazon stores in less than a day. Within that time period, the dynamic team also featured on Amazon's Top 100 

Authors list in Business and Money. 

The entire week turned out to be fantastic for the Sidhus as Luvleen was honoured by being named among Bank Innovation’s top 10 “Innovators to Watch” worldwide and BankMobile’s executive team hosted the Investor Day at the Harvard Club in New York which turned out to be a huge success. 

The motive behind writing ‘Why Can't Banks Be As Easy As Uber?’ was to spread awareness as to how the traditional banking system burdens the average American with billions of dollars of fees. The book gives crucial tips to save money in such a system and gives insight into how BankMobile is disrupting the unfair system. 

"What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier -- and you happier." -  reviewed Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.

BankMobile is ideal for the smartphone generation because of its ease of access and zero fees. 

"...BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused." - David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.

The title of the book is a nod to Uber’s growth in its industry through disruptive and dynamic tactics, something BankMobile is on track to achieve too when it comes to banking. BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes eminent personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

100% of the proceeds will go to BankMobile Foundation, to support entrepreneurs and students boosting financial literacy within their community groups. 

Why Can't Banks Be as Easy as Uber? can be purchased on Amazon via BankLikeUber.com.

BankMobile rewarded for its efforts to revolutionise banking

‘Why Can't Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking,’ co-authored by father-daughter team Jay and Luvleen Sidhu, has been well received and jumped up to number one as International Best Seller on Amazon. It has also been greeted with acclaim across USA, Australia and Germany Amazon stores in less than 24 hours. The success also put the authors in Amazon’s Top 100 Authors list in the category of Business and Money.

The Sidhu’s are renowned, having founded BankMobile, which seeks to revolutionise American banking. Luvleen Sidhu’s management got her placed among Bank Innovation’s top 10 “Innovators to Watch” worldwide. BankMobile’s executive team also had a good week as they successfully conducted the Investor Day at the Harvard Club in New York.

BankMobile is just over a year old but has already made lives easy for millennials and college students. Through this book, the authors hope to spread awareness about how the traditional banking system leads to billions of dollars being lost. It explains in detail how BankMobile is dedicated to change that fact.

"What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier -- and you happier." - reviewed Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.

"...BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused." - David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.

BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes renowned personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

BankMobile Foundation, an initiative that compels entrepreneurs and students that spread financial literacy among their communities to keep up their efforts will receive 100% of the sales.

Why Can't Banks Be as Easy as Uber? can be purchased on Amazon via BankLikeUber.com.

Yet another laurel! Luvleen Sidhu named among Bank Innovation’s Top 10 “Innovators to Watch”

BankMobile, which provides an absolutely fee-free, digital banking experience, revealed that Luvleen Sidhu, Co-Founder and Chief Strategy Officer, was named one of Bank Innovation's top 10 "Innovators to Watch" worldwide. Sidhu ranked number 9 out of 44 innovators on the 2016 list. That’s a staggering rise from last year’s rank 28.

BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a renowned board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

"I am delighted to be recognized once again by Bank Innovation for this prestigious list and congratulate my fellow honorees," said Sidhu. "Just this month, we became the largest mobile-first bank in the country with over two million customers, and we look forward to continuing to disrupt the industry. We will always be driven by our mission to help customers achieve financial freedom through our seamless digital banking experience, and look forward to continuing to grow our brand."

The list was chosen by Diana Asatryan, Associate Editor at Bank Innovation. Asatryan states: "In the FI vs tech game, BankMobile can proudly claim to successfully straddle both worlds. Led by Chief Strategy Officer (and millennial) Luvleen Sidhu, the branchless bank aims to win over millennials with Facebook contests, a lifestyle blog, campus trips, and frequent focus groups (comprised of millennials, of course). The strategy seems to be working: BankMobile has just announced of a two-million-customer milestone in less than two years since the official launch.

'My mission here was to create a new standard for banking. We had to really change the model upside down, and deliver a 'wow' experience,' Sidhu told Bank Innovation previously."

Luvleen manages the bank with her father Jay Sidhu, and both of them led BankMobile to 2 million customers in June 2016. It means that BankMobile will rank among the top 25 banks in the country in terms of number of consumer checking accounts. In just 18 months, BankMobile has made excellent innovations such as launching a VIP experience, launched the their app on Apple Watch, being one of the first few banks to do so, rolled out BankMobilist College Brand Ambassador Program, established BankMobile Technologies, launched BMpowered Radio with Ash Cash that features podcasts twice a week, and awarded the first of its Foundation's inaugural Financial Literacy Scholarship.

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has an illustrious board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.