‘Why Can't Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking’, by the father-daughter duo and co-founders of BankMobile, Jay and Luvleen Sidhu, reached #1 International Best Seller-status on Amazon as it gained traction in the USA, Australia and Germany Amazon stores in less than a day. Within that time period, the dynamic team also featured on Amazon's Top 100
Authors list in Business and Money.
The entire week turned out to be fantastic for the Sidhus as Luvleen was honoured by being named among Bank Innovation’s top 10 “Innovators to Watch” worldwide and BankMobile’s executive team hosted the Investor Day at the Harvard Club in New York which turned out to be a huge success.
The motive behind writing ‘Why Can't Banks Be As Easy As Uber?’ was to spread awareness as to how the traditional banking system burdens the average American with billions of dollars of fees. The book gives crucial tips to save money in such a system and gives insight into how BankMobile is disrupting the unfair system.
"What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier -- and you happier." - reviewed Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.
BankMobile is ideal for the smartphone generation because of its ease of access and zero fees.
"...BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused." - David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.
The title of the book is a nod to Uber’s growth in its industry through disruptive and dynamic tactics, something BankMobile is on track to achieve too when it comes to banking. BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes eminent personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.
100% of the proceeds will go to BankMobile Foundation, to support entrepreneurs and students boosting financial literacy within their community groups.
Why Can't Banks Be as Easy as Uber? can be purchased on Amazon via BankLikeUber.com.