Monday, 9 January 2017

BankMobile Recognized at the Efma and Accenture 2016 Global Banking Awards Ceremony

Established in 2015, BankMobile is a digital division of Customers Bank, which has eminent business leaders like Bhanu Choudhrie amongst its board of directors. It is currently America's largest mobile-first bank, offering fee-free checking and savings accounts. The vision of this online banking platform is to provide seamless digital banking experience to its target customers primarily comprising of millennials, the under banked, and middle-income households.

BankMobile was recently honored at the fourth annual Global Distribution & Marketing innovation Awards ceremony jointly organized by Efma and Accenture. The online banking app received Bronze award in the Digital Distribution category for transforming customer experience.

Bhanu Choudhrie
More than 200 financial institutions from 61 countries submitted over 460 case studies of innovations within 10 categories: Customer Experience; Digital Marketing; Physical Distribution; Digital Distribution; Payments and Wallets; Salesforce Change Management; Big Data, Analytics and AI; Best New Service or Product; Global Innovator; and Most Disruptive Innovation.

"We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners. This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space." stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile.

BankMobile is currently listed amongst the top 25 banks in the country in terms of number of consumer checking accounts serviced. With approximately two million depositors serviced, it is a truly disruptive technology in the space of digital banking.

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