Wednesday 6 July 2016

Yet another laurel! Luvleen Sidhu named among Bank Innovation’s Top 10 “Innovators to Watch”

BankMobile, which provides an absolutely fee-free, digital banking experience, revealed that Luvleen Sidhu, Co-Founder and Chief Strategy Officer, was named one of Bank Innovation's top 10 "Innovators to Watch" worldwide. Sidhu ranked number 9 out of 44 innovators on the 2016 list. That’s a staggering rise from last year’s rank 28.

BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a renowned board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

"I am delighted to be recognized once again by Bank Innovation for this prestigious list and congratulate my fellow honorees," said Sidhu. "Just this month, we became the largest mobile-first bank in the country with over two million customers, and we look forward to continuing to disrupt the industry. We will always be driven by our mission to help customers achieve financial freedom through our seamless digital banking experience, and look forward to continuing to grow our brand."


The list was chosen by Diana Asatryan, Associate Editor at Bank Innovation. Asatryan states: "In the FI vs tech game, BankMobile can proudly claim to successfully straddle both worlds. Led by Chief Strategy Officer (and millennial) Luvleen Sidhu, the branchless bank aims to win over millennials with Facebook contests, a lifestyle blog, campus trips, and frequent focus groups (comprised of millennials, of course). The strategy seems to be working: BankMobile has just announced of a two-million-customer milestone in less than two years since the official launch.

'My mission here was to create a new standard for banking. We had to really change the model upside down, and deliver a 'wow' experience,' Sidhu told Bank Innovation previously."

Luvleen manages the bank with her father Jay Sidhu, and both of them led BankMobile to 2 million customers in June 2016. It means that BankMobile will rank among the top 25 banks in the country in terms of number of consumer checking accounts. In just 18 months, BankMobile has made excellent innovations such as launching a VIP experience, launched the their app on Apple Watch, being one of the first few banks to do so, rolled out BankMobilist College Brand Ambassador Program, established BankMobile Technologies, launched BMpowered Radio with Ash Cash that features podcasts twice a week, and awarded the first of its Foundation's inaugural Financial Literacy Scholarship.

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has an illustrious board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

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