Friday 22 July 2016

BankMobile rewarded for its efforts to revolutionise banking

‘Why Can't Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking,’ co-authored by father-daughter team Jay and Luvleen Sidhu, has been well received and jumped up to number one as International Best Seller on Amazon. It has also been greeted with acclaim across USA, Australia and Germany Amazon stores in less than 24 hours. The success also put the authors in Amazon’s Top 100 Authors list in the category of Business and Money.

The Sidhu’s are renowned, having founded BankMobile, which seeks to revolutionise American banking. Luvleen Sidhu’s management got her placed among Bank Innovation’s top 10 “Innovators to Watch” worldwide. BankMobile’s executive team also had a good week as they successfully conducted the Investor Day at the Harvard Club in New York.

BankMobile is just over a year old but has already made lives easy for millennials and college students. Through this book, the authors hope to spread awareness about how the traditional banking system leads to billions of dollars being lost. It explains in detail how BankMobile is dedicated to change that fact.

"What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier -- and you happier." - reviewed Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.

"...BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused." - David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.


BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes renowned personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

BankMobile Foundation, an initiative that compels entrepreneurs and students that spread financial literacy among their communities to keep up their efforts will receive 100% of the sales.

Why Can't Banks Be as Easy as Uber? can be purchased on Amazon via BankLikeUber.com.

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