Wednesday 7 September 2016

BankMobile brings Annual BankMobilist College Program to engage students in banking sector

With a vision to make the banking sector more affordable, effortless, and empowering, BankMobile, a division of Customer Bank, announced the launch of its second annual BankMobilist College program recently. The company has now started accepting applications from 2016-2017 school batches.

The main idea behind launching this campaign is to mobilize college students across the country. The aim is to popularize the #BankForLife movement. BankMobile wishes to make people aware that the bank is committed to make banking experience easy and delightful. As the part of the initiative, it is searching for student ambassadors who can spread the word about digital banking through social media, conventional marketing and word of mouth. The focus is also on financial education certificate program and opening BankMobile accounts.        

Bhanu Choudhrie

"Our inaugural BankMobilist program last year proved to be a success and we are excited to begin accepting applications for the coming school year," stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer at BankMobile. "Our college brand ambassadors not only have the opportunity to gain real-world marketing, strategy and entrepreneurial experience but also positively impact others by helping them build a strong financial foundation through education."

Some of the fundamental characteristics of BankMobile are:

Spotting the go-getters who wish to build marketing skills in them
Finding people who can create some influence on their campus
Finding students who are passionate about BankMobile’s brand and mission.

For good work, college ambassadors will be compensated for their work and will be offered a bonus for achieving their set milestones. Best ambassadors will be invited to BankMobile’s New York City headquarters, where they will be taught about additional leadership and marketing training. The best achiever will be offered an internship with BankMobile in summer 2017 in the New York City headquarters.

BankMobile is a division of Customer Bank which has renowned personalities like Bhanu Choudhrie as its board of members.

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