Tuesday 13 January 2015

‘Never Pay Another Fee’ With This Digital Banking Innovation

Welcome to the Banking Revolution!

Customers Bank, the banking subsidiary of Bhanu Choudhrie's Customers Bancorp Inc. launched BankMobile, a free tablet and mobile banking platform. BankMobile, an independent operating digital banking division of Customers Bank was established in 2014. In the words of Luvleen Sidhu, Chief Strategy officer, BankMobile, “We want to create a bank for Millennials, built by the Millennials. We will launch in our most basic form, and then use crowdsourcing to co-build a bank with Millennials that they can finally feel they love”.

Ever since the official announcement of BankMobile during the analyst day of Customers Bank on 14 May 2014, the anticipation and interest about its Beta Testing Phase has been on a rise. The phase which rolled out in December this year is all set to make use of the responses provided by a group of 5,000 customers.

The testing phase offers free checking accounts, and a savings account with high rate of interest and lines of credit, to put out feelers for its initial use. These features, which are a part of special custom-tailored applications designed for Android and Apple users, are sure to offer the Big Picture Banking to its customers.

Upon its launch, the customers can benefit from exclusive features like:

Own Your Tomorrow - A branch experience, which fits in the palm of hand along with automated spending alerts. It also promises an easy access to financial consultants who will educate the customers with basic financial knowledge.

LIVE FREE. BANK FREE! - “Americans now pay more in overdraft fees every year than they do for fresh vegetables,” observed CRL senior researcher Leslie Parrish. With $32 billion spent in overdraft fees in 2012, BankMobile offering services with no overdraft fees. The absence of overdraft fees is a new age banking revolution.

You sure can’t ask for more! - High rates on saving accounts, which are at least 0.25% higher than those offered by the four largest banks in the United States.

No other bank can claim this- An access to 55,000 fee-free ATMs on a nationwide network- that is more than three times the amount of Bank of America ATMs.

Checking, savings, and a line of credit all in one place- Access to a line of credit up to $5,000.

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