If you wish to be a successful innovator then it is your duty to keep evolving your product and come up with something disruptive. Banking geniuses, Jay and Luvleen Sidhu brought about a revolution through their product BankMobile.
The father-daughter duo recently explained the inspiration behind America’s first absolutely surcharge free bank in a book, ‘Why Can't Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking,’ which reached the number one spot on Amazon stores in USA, Australia, and Germany in less than 24 hours.
The phenomenal success of this book made the authors come in Amazon’s Top 100 Authors in the category of Business and Money. Luvleen Sidhu was also listed among the top 10 “Innovators to Watch” by Bank Innovation.
‘Why Can't Banks Be as Easy as Uber?’ specifically focuses on what is wrong with the traditional banking system and how it is one of the major reasons behind financial trouble for college students. BankMobile is all about revolutionizing the banking industry.
Tal Ben-Shahar, Ph.D. New York Times Bestselling Author of Happier, rightly says that, "What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier -- and you happier."
"...BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused." - David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.
‘Why Can't Banks Be as Easy as Uber?’ is easily available on Amazon via BankLikeUber.com.
100% of the book sales will be invested in the promoting BankMobile Foundation. It would urge entrepreneurs and students to spread financial knowledge among their fellow classmates and friends.
BankMobile is a division of Customer Bank and has renowned personalities like Bhanu Choudhrie among its board of members.
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