Villa Azur, the hospitality subsidiary of Bhanu Choudhrie's C&C Alpha Group hosted Project Ethos’ debut in Miami on Tuesday 11th November from 8pm to 2am. The event was sponsored by Java Monster Coffee and featured a fashion show of emerging designers, a live art gallery, DJ performances and Java Lounge for the guests to relax and rejuvenate.
Project Ethos - inaugurated at the historic El Rey Theatre on August 27th, 2005 in Los Angeles and is the first of its kind fashion show, art gallery and live concert under a single roof held in just one night. The authenticity of the concept and its fresh approach has made it an instant hit. The project is open to both the industry and the public.
With over 750 guests, the first edition of the project at El Rey turned a real crowd-puller. The foregoing editions have, on average, had a footfall of around 1,500 fashion designers, musicians and artists getting together. Having held its large scale productions at various high-end places like Los Angeles, San Diego, San Francisco, Portland, Las Vegas, Arizona, Chicago and New York, the project inaugurated a landmark debut in Miami this year.
Project Ethos in Miami presented a stimulating roster of designers and other talents -Liberty Garden, Blank Silk, Natalya Toporova Swimwear and Style Mafia, with music by Stephan M. The event, in the presence of live artists like Jake Cordero, Paola Gracey, LisArte and Joshua Oliveria, showcased orchestral music at its very best.
With Java Monster being the official sponsor for the event this year, the guests had all the advantage to enjoy drinks that included Mean Bean, Vanilla Light and Loca Moca.
In the end, it was Villa Azur, restaurant and lounge owned by Bhanu Choudhrie's C&C Alpha Group that turned out a winner by bringing a unique experience to the South Beach with its ultra-romantic décor and sharp service. It welcomed guests from around the globe, making the event a memorable one.
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